It must be heartening for a startup trying to build the best general search engine in the world to know that Google has absolutely no interest in competing with you.
The incentive structure behind paying by the search has diminishing returns, as I see it. You need the results to be of a high enough quality to drive the user to want to run another search with you. Beyond that point, though, in the absence of a direct competitor, where is the incentive for you to continue improving search result quality? M