Lego built full-size F1 cars for the Miami GP drivers' parade

Even at 12mph, drivers couldn't help but race https://www.youtube.com/watch?v=gXY40oiNhEA

F1TV had some fun with it in their usual post-race programming: Joylon Palmer (F1TV announcer) did a deadpan "breakdown" of the Lego race during his segment, and Sam Collins analyzed the aerodynamics of the Lego cars in his.

The drivers all said it was the best driver's parade they've been in. I don't know how marketing like this works, and if it was worth it for Lego in the end, but what a masterstroke. Lots of fun organic mentions of Lego over the past week because of it.

https://archive.ph/OdSM4

I was fortunate to go to the race and it was amazing. Our Sunday seats were at turn 18 where the Mercedes and Williams “crashed” into each other. Antonelli decided to run on foot back to the pit which the crowd loved.

Any idea what software Lego uses to design the race cars?

tl;dr; 10 cars built, 1 for each team, 500kg steel frame, 400,000 bricks(~1000kg), electric power train, hydraulic brakes, speed limited to 12 mph. Link to video: https://x.com/F1/status/1919092654408638701

There is a single close up image, towards the bottom of the article