It's not commodification, it's acknoledging that tech got exponentially more complex over the decades.
just think of your favorite video game character in 2000 and then one in the 2020's and consider how much tech is needed to render, animate, light, and conceptualize it. in 2000 this was all done by maybe one artist and one gamedev, probably making a character with some hundreds of polys at best. now that artist has a pipeline of riggers, material artists, animators, and concept artists, while that single dev became a graphics programmer, gameplay programmer, tech artist, and build engineer.