I've tried to incorporate the notion that it's none of my business what other people think of me. I don't always get it right, but having that attitude has helped tremendously on reducing my cortisol levels.
Having a good thing happen or preventing bad things from happening sadly show up as high stakes butterfly effects of the perverted social ranking and opinion games.
On the other hand, social media is really the pinnacle of "the court of public opinion"; people feel more comfortable seeing what photos and social groups you appear in as evidence of "who you are". He/she appears in <insert well established group here> and therefore must be <well-established person>.
I have fallen into this trap (and still do from time to time) of trying to control the way other people perceive me. The thing is, it only works like half the time and often actually backfires.
There are two reasons this doesn’t work: 1) you’re spending energy trying to control others’ perception of you and 2) you don’t actually know what’s going on in someone else’s head, so a lot of the time that energy isn’t well spent