I think:
- they've had this degree of fakeness for almost the entirety of their existence (as long as they've needed "sponsorship" / been 6+ figure events)
- at its best, there also was a scene/subculture _surrounding_ hackathons that did care about building genuinely "cool" / "impressive" things, had an earnest interest in actually starting something longer term (there are some really successful founders that "incubated" in the hackathon scene). these folks frequented hackathons, and eventually moved on as the scene saturated with careerism / they "grew up" professionally