We designed the civil rights code so as to be least unacceptable to bigots. They feel that bigotry is an unalienable right, and to be honest, it took some serious rereading of the Constitution to not make it so.

Even now they are finding that the Constitution does not in fact allow civil rights, and the Civil Rights Act is being pared away.

You can call it out by whatever name you want, but in the end a lot of Americans want that and you don't have the overwhelming political force required to override them.

The one small upside: they'll tell you that you're only making it worse by name calling. That's not actually true. It may not make things better, but it is not the cause of it. Arguing about words is just a common tactic to get you to stop talking about the actual subject.