IFB is the best, we rarely look at any other brand for cleaning appliances. Our washing machine has lasted decades. Those who've bought at least one IFB product generally swear by it.

Also, the latest appliances are fine; the UX is good enough. You don't need fancy stuff for the products in such a market; fancier UX might appeal to first-time buyers, but they get tired of all that soon and look forward towards saner options the next time.