In parallel but as a separate point, fewer people will be willing to use products or services provided by organizations that they believe are doing wrong or harm by contributing to such problems, thus making it less profitable within capitalism. We already see this to some degree today (Harry Potter comes to mind). Even if the reduction in customers and profit is small, it would decrease compounding and ever so slightly disincentivize the company from making such a pursuit.
It's impressive how adaptive humans are, I must admit. We are quite good at tackling problems we see right in front of us if we set our minds to it. But that doesn't mean we should dismiss problems that are not causing an issue right here and now. We shouldn't wait until it becomes an actual problem because there could be irreversible consequences (or rather, we cannot reverse on reasonable timescale).