I've built solar cars, I've built solar panels, I've installed solar panels, I've designed solar trackers. I know this industry inside and out.
I'd never heard of an east-west array before (though I did experiment with one-cell-wide "crinolations" at 60 degree angles, did not find any value to using them but it was a different application where low-angle light wasn't a factor). I'd never thought of such an array on this scale, at this low angle, before.
I don't think most of the people reading this article quite understand that this is a completely different kind of array topology to flat-plate fixed-tilt, or tracking-based systems. Do yourself a favor, if you consider yourself intellectually curious, and if you came away from skimming this article thinking there's nothing new under the sun, read it again with a keener eye toward the novelty of it.