If I ran a bacon company and I didn’t have CRISPR pigs I’d advertise in large red print
“CRISPR Free”
Or
“Non-genetically modified”
People are afraid of lab grown meat already, they’ll be terrified of CRISPR meat
My competition won’t be able to advertise the same
Considering the prevalence of PRRSV, it would be difficult for farms with non-CRISPRed pigs to say the same.
Scare tactics can work both ways here.
Kind of bizarre, considering that food advertising routinely suggests all sorts of good or bad things about products, like the idea that if you drink a certain brand of beer or drive a certain model of car you will be surrounded by hot models. But there's long been a revolving door between Big Ag and departments like the FDA and USDA, so not exactly surprising that the FDA would go to bat for a Big Ag Pharma product.