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Can someone describe better (than pando) how this is different than a traditional video advertising platform?

If I am reading correctly, Virool is trying to tie into existing, engaged user bases and publishing there? Are there any requirements for becoming a publisher?

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simply put. We don't do pre-rolls (traditional online video advertising).

Instead, we do in-app video advertising on Facebook and Mobile. So next time you play Farmville, you might see our videos when the game loads, in-between levels or in exchange for virtual currency.

As I understand it there are no requirements to becoming a publisher. Unless you are faking traffic or have questionable content (i.e. porn), as long as you hook into the API you are ready to go. Some of the publishers we talked to are making more money through Virool than any other ad product they have tried.

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