The iPhone Could Be The Ultimate Study Machine
techcrunch.com
techcrunch.com
really? i bet if the non-brand name apps are done well and stick through the effort of making a name for themselves they could still compete.
what do ya'll think?
I'm not saying you're wrong, just that it's an uphill battle in some cases.
Luckily, they're not that clueful about the Internet, primarily because it does not fit into their business models.
Houghton Mifflin and Scholastic both sell significant amounts of bingo cards, on dead tree, through retail stores and catalog sales. (Or they did last time I checked.) These two companies have 8 digit marketing budgets, massive connections, and industry clout.
Now I don't want to toot my own horn too much, but if you were to, say, Google "[pick a subject] bingo cards" right now, you probably would not see Scholastic on the first page. Nobody at Scholastic just slapped themselves on the head this morning and said "Oh, effity, we didn't have a Martin Luther King Day bingo activity today. That was a missed opportunity!"... but I just did!
http://www.declan-software.com/blog/
Serious study of foreign languages skews towards college students and young professionals in the US, and the overlap between them and iPhone users is probably pretty substantial. Plus I think given the socio-political aspirational goals of many Mac users, I think it could be a good fit.
To phrase this a little more politely than Stuff White People Like did, there are a lot of people who think it is important that they are educated and cosmopolitan enough to learn a foreign language. They also tend to overlap quite a bit with Mac users.
It may be evil, but the realy game changer was when I started experimenting with paying her for right answers: $1.00 for ten out of ten right the first time, $.25 for 7 out of ten right the first time, or $.01 for each one right less than 7.
Am I destroying my child's humanity through pay-for-performance? If so, how?
Plus the most people I see w/ iPhones are college students and 20 somethings.
I was involved in such an attempt to break that market and it wasn't easy. Its like the social mobile applications. everyone are saying that its a billion dollar market but no one got a clue how to generate good cash out of it.