Presumably (some faction inside) Google wants to warn users about scam apps. However this seems like blatant shaming and ostracization of smaller developers who did not spend $$$$$ on Marketing through Google's Ad Network.
Seems Monopolistic of Google to me.
Or (the ads faction that effectively runs the company) wants to warn users about apps that don't spend much on AdWords and Play Store ads.
Although, I spent a while trying to find an app that did have the banner, and nothing seems to get it on my account.
If the angle here is running ads and if they are already taking a cut, why are they doing this? If the angle is security, why not test the apps and have them removed! And in either case, why keep the developer in the dark? And why is there no way for small time insignificant devs like me to know how to get rid of the banner!
Asking seriously. I don't get why these types of questions even come up. Google already claims to manually review all apps, so they know the Bank of America app isn't Bank of America, so why is it even allowed on the store? Why would anyone think it's hard for them to draw a line that would exclude fake Bank of America apps, but wouldn't exclude normal apps? I could understand the concern if it was a completely unmoderated store, or if the only tools available were some kind of keyword filtering. But that is not the case.
No matter how you scream, if you demand Google play the cop, they'll play the cop in the easiest, cheapest possible way in situations where anything is unclear. The situation in this very topic was exactly caused because Google is trying to play a cop while crushing small devs underneath their anti-fraud measures.
There are no better outcomes in this situation. Not on Play Store, not on AppStore, not on any other store. Megacorps can't be cops, courts and enforcers at once and do a good job of it.
Let's talk more when you decide that perhaps policing should remain in hand of governments where it belongs.
Guess what, I can go to Walmart and buy just about fucking anything and I can be very certain:
1. It won't kill me or seriously harm me if used in a manner consistent with it's instructions.
2. The product is what it says it is.
3. The product will do what it says it will do, to a reasonable expectation.
How did they do it? Did they burn the company to the ground with all this anti-fraud? No. And, I will give you this, they do get some help from consumer protection agencies like the FDA. But they put in effort, too. For example, the above does not apply to Amazon!
That (wrong and stupid) argument goes like this: "We can't make it illegal to poison the water, because that would make the government big, and big governments do bad things like eugenics/Mao's Great Leap Forward/the Holocaust. Better to leave the water being poisoned, to avoid any risk of that happening!"
In this case it's "We can't require Google to ban obvious trademark infringements, because that would make Google's app store review onerous, and onerous review processes block legitimate apps like Netflix and Fortnite. Better to leave the trademark infringements there, to avoid any risk of those apps getting blocked!"
(Usually while also complaining how Google can't be trusted too :P)