If he actually cared about unbiased media, he would reinstate the Fairness Doctrine which he won't do because that would kill Fox, Newsmax, and the rest of the Republican propaganda outlets.
The FCC for example has been threatening to revoke broadcast licenses of media it says are biased. No conservative media have received these threats.
They consider bias any reporting, no matter how factual, that contradicts anything the administration has said, now matter how objectively wrong it is.
Of course, as I'm sure many here know, the Fairness Doctrine was previously upheld in Red Lion Broadcasting v. FCC. So it's not totally clear cut. But I expect the current Supreme Court would have a very different view.
Is it fair to criticize Trump? What if that criticism is based on "alternate facts" according to Trump?