Take IFB for instance - it's a native heavy duty home appliances manufacturer in India. Their product is solid and resilient, and in many cases better than their Western equivalent, like Bosch (which I must add is going downhill). You literally get a Miele quality product at a much lower price (30-50%). Yet they lose out to the more "namebrand" companies because the UX is something that would pass for in the 2000s.