I got a really stupid email from Redis®* a year ago that wanted me to put a disclaimer on the “first page” where Redis®* appeared on a website, as if it was a paper legal document.

That was the very moment Redis®* died for me—I’ve never encountered a tech company that was so aloof about how tech works.

Hopefully that damage is undone.

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*Redis is a registered trademark of Redis Ltd. Any rights therein are reserved to Redis Ltd. Any use by Brad Gessler is for referential purposes only and does not indicate any sponsorship, endorsement or affiliation between Redis and Brad Gessler.