"To some people, calling it a reality distortion field was just a clever way to say that Jobs tended to lie. But it was in fact a more complex form of dissembling. He would assert something - be it a fact about world history or a recounting of who suggested an idea at a meeting - without even considering the truth. It came from willfully defying reality, not only to others but to himself." (p. 118)
While it's tempting to 'learn' described techniques, particularly for us entrepreneurial types, one shouldn't forget that their 'mastery' necessarily presupposes a flexible attitude towards ethics and to some extent, basic human decency. Jobs, of course, wasn't exactly a master of either.