I personally believe that Apple is able to make different (better), choices in the name of a consumer privacy, than Google will.
Android is built from the ground up to provide surveillance data to Google-controlled adtech - that's their revenue model. I don't begrudge them that, people should have choice, etc. but the revenue model is adtech first and foremost.
Apple want services revenue, they like services revenue, but historically they're a vertically integrated tech platform manufacturer whose revenue model is building better platforms consumers want.
It's true that the services model may start to compromise that - and they've definitely started to make some poor choices they might need to pull back on to protect the core platform model - but I do think we're not comparing like with like when we say that Apple is no different to any other company in this space.