Software developers nowadays barely know about transactions, and definitely not about different transaction models (in my experience). I have even encountered "senior developers" (who are actually so called "CRUD developers"), who are clueless about database transactions.. In reality, transactions and transaction models matter a lot to performance and error free code (at least when you have volumes of traffic and your software solves something non-trivial).
For example: After a lot of analysis, I switched from SQL Server standard Read Committed to Read Committed Snapshot Isolation in a large project - the users could not be happier -> a lot of locking contention has disappeared. No software engineer in that project had any clue of transaction models or locks before I taught them some basics (even though they had used transactions extensively in that project)..