Users WILL NOT actually punish Quora for stunts like this, so, from the company's perspective, it's a good bet, temporary bad press notwithstanding.
I remember successfully arguing down a similar bad privacy decision at another well-known company I once worked for. It took a treatise on social software, including multiple citations of other social snafus, the painstaking gathering of stakeholder acceptance, and a near-fanatical perseverance to stymie a feature that was absolute poison to our privacy model. The guys at the top were happy to launch-and-see. I suspect that's what's going on here.
tl;dr - For this to get out at all, either Quora's process is broken, or their strategy is to overshare and pull back only when necessary.