This is clearly just wishful thinking by the article author. Jeff Bezos would show himself to be a coward by... Not doing something he wasn't planning on doing in the first place?
It's interesting that the US are punishing their own businesses to make them less competitive.
Bezos recently said the WaPo opinion section would focus on "personal liberties and free markets", yet with Amazon he is not doing this. If Bezos cares about free markets so much, he would be fighting the tariffs rather than cozying up to a wanna be dictator. If Bezos actually believed in personal liberties, he would state that the White House has no business in commenting on how prices are displayed at their business.
"oligarchy" is increasing in word usage for a reason