If you're on the younger side, you may not remember how we've been here before. In the 1990s there was a glut of satellite companies (eg Teledesic, Iridium, Worldsat) [1].

SpaceX's strategy here is quite brilliant: they induce demand for launches and prove Falon 9 reuse while deploying satellites at relatively low cost (because of the reuse) at a price level absolutely nobody can compete with. They're doing well over 100 launches a year at this point.

Bezos seems to want to repeat this with Amazon, Blue Origin and Kuiper but I think they've lost before they've even started. Blue Origin simply doesn't have the orbital launch capability that SpaceX does and certainly not anywhere near the price point. BO has underdelivered on BE-$ and New Glenn. SpaceX did too to be fair but that's in the past (ignoring Starship).

Starlink is a relatively simple design: it's surface-to-surface through a single hop. I think satellite Internet is likely already a saturated market given you're competing with 4G/5G wireless and fixed line. There's only so many remote locations and people on the move to sell to.

[1]: https://interactive.satellitetoday.com/via-satellite-at-30-t...