It strikes me as just as petty as when restaurants started listing “Living Wage Fee” on their bills. They’re bitching and moaning directly to the customer just because they need to pay their staff more and they’re butthurt about it. Why not list all the restaurant’s costs as line items on the bill? They could list the customer’s proportion of the restaurant’s rent, electricity charge, water bill, licensing and taxes if they wanted to. But no, all they put in your face is the Living Wage Fee.