This is what happened to Google Search. It, like cable news, does kinda plod along because some dwindling fraction of the audience still doesn't "get it", but decline is decline.
This is what happened to Google Search. It, like cable news, does kinda plod along because some dwindling fraction of the audience still doesn't "get it", but decline is decline.
"Like all ‘magic’ in Tolkien, [spiritual] power is an expression of the primacy of the Unseen over the Seen and in a sense as a result such spiritual power does not effect or perform but rather reveals: the true, Unseen nature of the world is revealed by the exertion of a supernatural being and that revelation reshapes physical reality (the Seen) which is necessarily less real and less fundamental than the Unseen" [1].
The writing and receiving of resumes has been superfluous for decades. Generative AI is just revealing that truth.
[1] https://acoup.blog/2025/04/25/collections-how-gandalf-proved...
First, LLMs are a distillation of our cultural knowledge. As such they can only reveal our knowledge to us.
Second, they are limited even more so by the users knowledge. I found that you can barely escape your "zone of proximal development" when interacting with an LLM.
(There's even something to be said about prompt engineering in the context of what the article is talking about: It is 'dark magic' and 'craft-magic' - some of the full potential power of the LLM is made available to the user by binding some selected fraction of that power locally through a conjuration of sorts. And that fraction is a product of the craftsmanship of the person who produced the prompt).
In this sense, I have rarely seen AI have negative impacts. Insofar as an LLM can generate a dozen lines of code, it forces developers to engage in less "performative copy-paste of stackoverflow/code-docs/examples/etc." and engage the mind in what those lines should be. Even if, this engagement of the mind, is a prompt.
This is completely untrue. Google Search still works, wonderfully. It works even better than other attempts at search by the same Google. For example, there are many videos that you will NEVER find on Youtube search that come up as the first results on Google Search. Same for maps: it's much easier to find businesses on Google Search than on maps. And it's even more true for non-google websites; searching Stack Overflow questions on SO itself is an exercice in frustration. Etc.
In other words, there is a lot more spam in the world. Efficiencies in hiring that implicitly existed until today may no longer exist because anyone and their mother can generate a professional-looking cover letter or personal web page or w/e.
Where input' is a distorted version of input. This is the new reality.
We should start to be less impressed volume of text and instead focus on density of information.
Presenting soft skills is entirely random, anyway, so the only marker you can have on a cv is "the person is able to write whatever we deem well-written [$LANGUAGE] for our profession and knows exactly which meaningless phrases to include that we want to see".
So I guess I was a bit strong on the low information content, but you better have a very, very strong resume if you don't know the unspoken rules of phrasing, formatting and bragging that are required to get through to an actual interview. For those of us stuck in the masses, this means we get better results by adding information that we basically only get by already being part of the in-group, not by any technical or even interpersonal expertise.
Edit: If I constrain my argument to CVs only, I think my statement holds: They test an ability to send in acceptably written text, and apart from that, literally only in-group markers.
Always was.
Not a sustainable strategy in the long term though.
>Google’s core search and advertising business grew almost 10 per cent to $50.7bn in the quarter, surpassing estimates for between 8 per cent and 9 per cent.[0]
The "Google's search is garbage" paradigm is starting to get outdated, and users are returning to their search product. Their results, particularly the Gemini overview box, are (usually) useful at the moment. Their key differentiator over generative chatbots is that they have reliable & sourced results instantly in their overview. Just concise information about the thing you searched for, instantly, with links to sources.
[0] https://www.ft.com/content/168e9ba3-e2ff-4c63-97a3-8d7c78802...
Quite the opposite. It's never been more true. I'm not saying using LLMs for search is better, but as it stands right now, SEO spammers have beat Google, since whatever you search for, the majority of results are AI slop.
Their increased revenue probably comes down to the fact that they no longer show any search results in the first screenful at all for mobile and they've worked hard to make ads indistinguishable from real results at a quick glance for the average user. And it's not like there exists a better alternative. Search in general sucks due to SEO.
It's actually sadder than that. Google appear to have realised that they make more money if they serve up ad infested scrapes of Stack Overflow rather than the original site. (And they're right, at least in the short term).
If anything my frustration with google search comes from it being much harder to find niche technical information, because it seems google has turned the knobs hard towards "Treat search queries like they are coming from the average user, so show them what they are probably looking for over what they are actually looking for."
Where is this slop you speak of?
Not because the LLM is better, but because the search is close to unusable.
Resume filtering by AI can work well on the first line (if implemented well). However, once we get to the the real interview rounds and I see the CV is full of AI slop, it immediately suggests the candidate will have a loose attitude to checking the work generated by LLMs. This is a problem already.
I think the plastic surgery users disagree here: it seems like visible plastic surgery has become a look, a status symbol.
Well their Search revenue actually went up last quarter, as all quarters. Overall traffic might be a bit down (they don't release that data so we can't be sure) but not revenue. While I do take tons of queries to LLMs now, the kind of queries Google actually makes a lot of money on (searching flights, restaurants etc) I don't go to an LLM for - either because of habit or because of fear these things are still hallucinating. If Search was starting to die I'd expect to see it in the latest quarter earnings but it isn't happening.
Note also that ad blockers are much less prevalent on mobile.
The general tone of this study seems to be "It's 1995, and this thing called the Internet has not made TV obsolete"; same for the Acemoglu piece linked elsewhere in the. Well, no, it doesn't work like that, it first comes for your Blockbuster, your local shops and newspaper and so on, and transforms those middle class jobs vulnerable to automation into minimum wages in some Amazon warehouse. Similarly, AI won't come for lawyers and programmers first, even if some fear it.
The overarching theme is that the benefits of automation flow to those who have the bleeding edge technological capital. Historically, labor has managed to close the gap, especially trough public education; it remains to be seen if this process can continue, since eventually we're bound to hit the "hardware" limits of our wetware, whereas automation continues to accelerate.
So at some point, if the economic paradigm is not changed, human capital loses and the owners of the technological capital transition into feudal lords.
There's also going to be a shrinkage in the workforce caused by demographics (not enough kids to replace existing workers).
At the same time education costs have been artificially skyrocketed.
Personally the only scenario I see mass unemployment happening is under a "Russia-in-the-90s" style collapse caused by an industrial rugpull (supply chains being cut off way before we are capable of domestically substituting them) and/or the continuation of policies designed to make wealth inequality even worse.
There is brewing conflict across continents. India and Pakistan, Red sea region, South China sea. The list goes on and on. It's time to accept it. The world has moved on.
the individual phenomena you describe are indeed detritus of this failed reaction to an increasing awareness of all humans of our common conditions under disparate nation states.
nationalism is broken by the realization that everyone everywhere is paying roughly 1/4 to 1/3 of their income in taxes, however what you receive for that taxation varies. your nation state should have to compete with other nation states to retain you.
the nativist movement is wrongful in the usa for the reason that none of the folks crying about foreigners is actually native american,
but it's globally in error for not presenting the truth: humans are all your relatives, and they are assets, not liabilities: attracting immigration is a good thing, but hey feel free to recycle tired murdoch media talking points that have made us nothing but trouble for 40 years.
> There exists in such a case a certain institution or law; let us say, for the sake of simplicity, a fence or gate erected across a road. The more modern type of reformer goes gaily up to it and says, 'I don't see the use of this; let us clear it away.' To which the more intelligent type of reformer will do well to answer: 'If you don't see the use of it, I certainly won't let you clear it away. Go away and think. Then, when you can come back and tell me that you do see the use of it, I may allow you to destroy it.' [1]
The problem with anti-border extremism is that it ignores the huge success national borders have had since pre-recorded history in building social cohesion, community, and more generally high-trust societies. All those things are precious, they are worth making sacrifices for, they are things small town America has only recently lost, and still remembers, and wants back. Maybe you haven't experienced those things, not like these people you so casually dismiss have.
https://www.dhl.com/global-en/microsites/core/global-connect...
Source for counter argument?
We have had thousands of years of globalising. The trend has always been towards a more connected world. I strongly suspect the current Trump movement (and to an extent brexit depending on which brexit version you chose to listen to) will be blips in that continued trend. That is because it doesn't make sense for there to be 200 countries all experts in microchip manufacturing and banana growing.
It happens in cycles. Globalization has followed deglobalization before and vice versa. It's never been one straight line upward.
>That is because it doesn't make sense for there to be 200 countries all experts in microchip manufacturing and banana growing.
It'll break down into blocs, not 200 individual countries.
Ask Estonia why they buy overpriced LNG from America and Qatar rather than cheap gas from their next door neighbor.
If you think the inability to source high end microchips from anywhere apart from Taiwan is going to prevent a future conflict (the Milton Friedman(tm) golden arches theory) then I'm afraid I've got bad news.
Agree, but I never said it was.
>If you think the inability to source high end microchips from anywhere apart from Taiwan is going to prevent a future conflict (the Milton Friedman(tm) golden arches theory) then I'm afraid I've got bad news.
Why are you saying that? Again, I didn't suggest that.
BRICs have been trying to substitute for some of them and have made some nonzero progress but theyre still far, far away from stuff like a reserve currency.
(Racist memes and furry pornography doesn't count.)
The sandwich shop next to my work has a music playlist which is 100% ai generated repetitive slop.
Do you think they'll be paying graphic designers, musicians etc. for now on when something certainly shittier than what a good artist does, but also much better than what a poor one is able to achieve, can be used in five minutes for free?
People generating these things weren't ever going to be customers of those skillsets. Your examples are small business owners basically fucking around because they can, because it's free.
Most barber shops just play the radio, or "spring" for satellite radio, for example. AI generated music might actively lose them customers.
What you are truly seeking is high level specifications for automation systems, which is a flawed concept to the degree that the particulars of a system may require knowledgeable decisions made on a lower level.
However, CAD/CAM, and infrastructure as code are true amplifiers of human power.
LLMs destroy the notion of direct coupling or having any layered specifications or actual levels involved at all, you try to prompt a machine trained in trying to ascertain important datapoints for a given model itself, when the correct model is built up with human specifications and intention at every level.
Wrongful roads lead to erratic destinations, when it turns out that you actually have some intentions you wish to implement IRL
If you want to reach the actual destination because conditions changed (there is a wreck in front of you) you need a system to identify changes that occur in a chaotic world and can pick from an undefined/unbounded list of actions.
But that doesn't mean the article they wrote in each of those scenarios in not useful and economically valuable enough for them to maintain a job.
Similar thing goes to delivery. Moving single pallet to store or replacing carpets or whatever. Lot of complexity if you do not offload it to receiver.
More regular the environment is easier it is to automate. A shelving in store in my mind might be simpler than all environments where vehicles need to operate in.
And I think we know first to go. Average or below average "creative" professionals. Copywriter, artists and so on.
And even if we solve this problem of hallucination, the ai agents still need a platform to do search.
If I was Google I’d simply cut off public api access to the search engine.
Google search is fraught with it's own list of problems and crappy results. Acting like it's infallible is certainly an interesting position.
>If I was Google I’d simply cut off public api access to the search engine.
The convicted monopolist Google? Yea, that will go very well for them.
OpenAI o3
Gemini 2.5 Pro
Grok 3
Anything below that is obsolete or dumbed down to reduce cost
I doubt this feature is actually broken and returning hallucinated links
What people call "AI slop" existed before AI and AI where I control the prompt is getting to be better than what you will find on those sorts of websites.
When a sector collapses and become irrelevant, all its workers no longer need to be employed. Some will no longer have any useful qualifications and won't be able to find another job. They will have to go back to training and find a different activity.
It's fine if it's an isolated event. Much worse when the event is repeated in many sectors almost simultaneously.
Many, many industries and jobs transformed or were relegated to much smaller niches.
Overall it was great.
Why? When we've seen a sector collapse, the new jobs that rush in to fill the void are new, never seen before, and thus don't have training. You just jump in and figure things out along the way like everyone else.
The problem, though, is that people usually seek out jobs that they like. When that collapses they are left reeling and aren't apt to want to embrace something new. That mental hurdle is hard to overcome.
That means either:
1. The capitalists failed to redeploy capital after the collapse.
2. We entered into some kind of post-capitalism future.
To explore further, which one are you imagining?
Yes, we've had full employment for a long, long time. But the idea here is that AI will free up labor that is currently occupied doing something else. If you are trying to say it will fail to do that, that may be true, but if so this discussion is moot.