The reverse effect is also interesting: I think what women think men go for in a woman is very different from whan men actually prefer. Reminds me of Seinfeld's The Fix-Up episode: "Who cares about eyebrows"!
Then there is this completely separate category of lip jobs and boob jobs where some women are definitely convinced doing these will make them more sexually attractive to men, and it definitely work for some of them, but has the opposite effect on others.