Did you read the article?

The author speaks to this directly:

> Now, you might be thinking: that’s all well and good, but I’ve got a full-time job, two kids and a mortgage. I’m happy to recycle and eat some tofu now and then, but a “fundamental transformation”? No thanks.

In that case, moral ambition may not be for you. I mean, once you have a labradoodle, a set of cheese knives or a robot mower, there’s generally no going back. But if that’s irritating to hear – and I imagine it might be – then by all means, prove me wrong. I have learned that there are always exceptions, and I want to show that you can be that exception. It’s never too late to step up.