AMD takes the video card war to an appalling new low
extremetech.com
extremetech.com
I'm pleased to say that I have no idea how fast my CPU or GPU are. They work. I'll buy a new one in a few years. Relax and do something useful with your computer.
To put this situation in better perspective: If Intel made bioses in addition to their current products, and they released a bios update for their motherboards (with Intel bios and Intel parts). Here, he's mad because he has an Asus motherboard with an Intel bios, and since Asus isn't releasing this bios update, he won't benefit.
The fact of the matter is (for me at least) that I paid for the 7970 as it was on paper when I bought it. Of course I'd be mad if performance on it was artificially lowered, then members of the press were given a new BIOS to restore it to normal but that doesn't seem to be what's happening here at all.
If a mobile phone uses 'stock' Android (e.g. the Nexus One or Galaxy Nexus), then it's pretty trivial to get an upgrade to the latest release. If you buy a heavily-customized Motorola phone, however, you may never see that upgrade because of the 'tweaks' that Motorola made, which they might not care to port forwards.
Then you're entirely missing the point of this article and of the product it writes about.
This class of video card (Radeon 7970, or Geforce GTX 680) cost $500-$600 each. They cater to those who want the absolute best GPU performance they can get -- and are willing to pay heavily for it.
Your quoted comment characterizes how you don't at all understand the target market of these cards. "I'm pleased to say that I have no idea how fast my CPU or GPU are" is the last thing you'd ever hear from an owner of this class of video card.
No it's not. The original statement is exactly how I feel. And how most people who I know who are gamers feel. When I was 10 years younger I cared much more about all of that. But now all my gear is fast enough right now.
I have a quad-core phenom running somewhere between 2.5 and 4 Ghz, 8 gigs of ram and a radeon 6990 (bought it shortly after it was released), from ASUS, I think. I could go find out what everything is running at, but I don't really care about any of that because it all works and is fast for everything I throw at it. When that is no longer the case I'll probably toss in another video card and maybe a newer more-cored phenom.
The article is garbage. There is some legitimate complaint there, but it's worth a paragraph. AMD should be pushing its partners to release the updated BIOS, but there are reference designs for a reason, and when manufacturers stray from those designs the consumers have certain benefits, and associated risks. One of those risks is that your card won't last as long, one might be that it can't receive updated BIOSes from AMD. A benefit might be increased performance over the reference design due to BIOS modifications that the manufacturer is using...
I'm struggling to see a problem here.
Somethings tells me that the cards that are getting the BIOS upgrade are going to be the ones using reference designs (maybe it was stated as such in the article but the author's writing style is kind of bleh).
After reading this several times to work out what it meant, it does seem, as others have mentioned, that this is down to differing hardware implementations affecting compatibility, but can anyone find something in the soup where the author makes a stab at positing that or any other explaination as a reason, other than 'AMD are arbitrarily shitting on some people"?
It feels more like, decoding the 3rd paragraph, he's just finished a review of the card with the older BIOS, will now have to redo that review and is subsequently throwing his toys out of the pram about it.