Twilio on the other hand is Asterisk, TTS, telephony gateways, and a bunch of other telephony stuff as a service, which is a real pain point.
If I were to implement this app with neither iron.io nor twilio, it would be easy, however using twilio would save me about 2 hours, and cost the same money as a regular SMS gateway. Iron.io would require an additional several hours, and cost additional money. In short, I see iron.io as a negative value add.