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I hate to be that guy. (And really, I almost never say this). But, coming from the guys who made Twitter, can we talk about how and why this could possibly be monetized?

Neat idea. Gorgeous design. But how is Branch Inc sustainable?

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Obvious advises the company, but AFAICT, Branch is a startup with young founders that don't really have any history with Twitter or Obvious.

You presume that it has to be sustainable to generate a profit.

He's making a good point -- how can it be sustainable without profit? Of course it needn't be sustainable to generate profit, but that's not what he meant, or said.

And @confluence is implying that the real goal may not be sustainability, but profit. See Sparrow, Instagram, and all the other sellouts.

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