All Microsoft had to do was make the former into a proper mobile app. Instead they wasted billions on Skype to replace their golden opportunity.
I begged Microsoft to make MSN on Windows Mobile and later on Android or iPhone.
They just dont get it nor do they care. Whatsapp wasn't even a thing on Smartphone. Its dominance came a little later.
And without a smartphone or mobile network, people keep in contact especially those not in close group via Social Media aka MySpace and Facebook or Friendster.
Now smartphone ubiquitous in most places. The contact list has taken over. Social Media became a news feed.
Around 2009, as smart phones were on their exponential leg up, and when I was still pretty new in the workplace, I remember thinking (and talking with my coworkers) about how messaging and chat rooms were really well suited to the technology landscape. But I lamented "too bad the space is already too crowded with options for anyone to use anything new.
But all of today's major messaging successes became household names after that! What I learned from this is that I have a tendency to think that trends are played out already, when actually I'm early in the adoption curve.
Everything hypey overshoots eventually, but nobody knows exactly when!
But I don't think monetization matters too much. Ms tried making the botched Skype play, and as a company there's no way they didn't understand the value of hundreds of millions of eyeballs, daily usage market share. They understood that with IE, despite it being a zero-revenue product in and of itself.
> when the mobile ecosystem didn’t support their legacy persistent-connection-style protocols
You may know more about this then I do - what's the main difference? I used them back in the day and as end-user they felt the exact same as modern messaging apps. I send a message, it gets saved on some server, the receiver gets it from there. When I used it, it definitely didn't require both parties to be online to send/receive.
Or is it about the notifications?
The core issue was of course being a second class citizen on iOS, using a Skype phone number purely on mobile was real PITA for instance.
Personally I put a lot more blame on Google for everything they did on the messaging front.
To be honest it didn't even work great on laptops that got turned on and off or went in and out of connectivity. The networking piece seemed designed for an always on desktop.
Simply put the main problem was that those old IMs required a persistent connection to the server when you "just" had to add a new protocol that can do session resumption/polling. Then make a pretty mobile UI and make it possible to find other users by phone number - imo this was the number one reason why WhatsApp and iMessage won. It's an app on your phone, so it uses your phone number, not another artificial number or name or mail address - it's something the most tech illiterate gets. Because then it's just "SMS but with groups and photos". But you could have allowed to merge it with your existing account from desktop times, so all the young hip people would've kept all their contacts.
These days the field is much narrower but 10+ years ago finding an app that supported everyone's device was a challenge.
Not really. There's still no iPad version.
My friend installed Whatsapp from the App Store for their iPad, to find it didn't behave quite as expected, and didn't match their phone and desktop experience.
That turned out to be because it was an app from some random third party with its own features. It used Whatsapp in the name, and had a similar logo.
When my friend realised they were unexpectedly using a third party app, from a provider they'd never heard of, they were worried they'd accidentally given away access to their account full of sensitive messages to someone they didn't trust.
I was surprised my cautious friend would install the wrong app by mistake, as the Apple app store is normally good for well known services.
While scrolling through Whatsapp apps, it took me a while to realise the top search result, which my friend had installed, wasn't actually from Whatsapp (but looked similar). Even though the logo was a little different, I assumed that was just a quirk. It's just so unexpected to find that what you get on iPad isn't the real thing, when searching for Whatsapp gets you the real thing if you're looking from an iPad or Mac.
Am I misremembering the timeline of real access to SMS and data? I feel like most of the 00s most people had limited of both without spending a lot of money.