But what alternative? There is no European smartphone OS. Windows and Steam OS and XBox are US-american, too.
I suppose Linux, Playstation, and Nintendo, then?
But what alternative? There is no European smartphone OS. Windows and Steam OS and XBox are US-american, too.
I suppose Linux, Playstation, and Nintendo, then?
People pay a lot extra for the feelings the brand invokes in them. Tesla was like that when it was about the values it used to represent, right after Musk dropped those values they had to start pricing their vehicles based on the specs to compete with similarly specced alternatives.
If Apple goes into fight with EU and becomes the "anti-european tech giant" they will have to start selling 300 euro iPhones.
However, it's true that 300M isn't enough to call yourself boss...
Alternatively, you could liquidate Apple.
That is: confiscate Apple's EU subsidiaries, repeal DMCA 1201 equivalents in EU law, strip iOS of copyright protection, crack the DRM, replace iCloud's deep integration into iOS, set up a task force for cloning Apple's hardware, and put everything you steal online so other countries can steal iOS too.
Do the same to Microsoft as well. Actually, that would be easier than stealing iOS but I don't think the EU wants to try to revive Windows Mobile as an escalation to a trade war.
The core idea to keep in mind is that trade wars are stupid, but also that America's business tyrants will crumble easily if one were to happen. Globalized trade and supply chains mean that basically nobody is self-sufficient in everything; but in America's case, we're mainly self-sufficient in agriculture. Our comparative advantages in tech and cultural exports are a function of us convincing every other country to actually pay us whatever we want for our culture; which is a deal that countries can trivially reneg on.
(My daily driver)