Breach.
Get sued.
Pay Fine.
Rinse.
Repeat.
At this point it looks like governments want the money and companies are gleefully willing to pay.
At this point it looks like governments want the money and companies are gleefully willing to pay.
Not to mention the amount of people in here just focusing on the fine - by the way, I don't know how people can square the belief that these companies are endlessly greedy and will do anything for more money, with the belief that half a billion euros lost profit will just sit well with them - while completely ignoring the bit where these companies either comply or face even more fines.