This is from Perimeter Institute which (on their own website) has incredible collection of high quality content on topics like theoretical physical, mathematics, for those who are interested.
When it comes to the general public, it requires some work that will get alot of attention. See for instance deepseek. Some of the my "normy" friends are even aware of the company despite not being into ML.
Maybe something regarding the foundational stuff regarding the formulation of Quantum Mechanics or Quantum Information Theory
>But what I'm trying to get across is there are a bunch of structural reasons why physics departments tend to be conservative, and the conservative in the sense that they're gonna hire people who are working in the areas that are sort of the sure things rather than the gambles, and the same thing goes for funding agencies and prize committees and so forth, academia in general, not just physics departments, there's a lot of structural reasons why things are conservative, and I do think that's a problem, you even see it in institutions like the Perimeter Institute, which is one of the world's greatest physics institutes right now, but when it started out, it was much quirkier, Lee Smallin was there, and Fortiny Makapulu and a bunch of people, and they were doing loop quantum gravity and weird approaches to the foundations of quantum mechanics.
>4:10:24.8 SC: And as it grew and became more respectable, they turned into one of the world's great physics institutions, as I said. But they also became much more just mainstream and ordinary. It's a part of the life cycle of a Physics Department or Institute. You have a plucky band of rebels and they kind of equilibrate and they become more normal and traditional, and you can't blame them, can't plan that particular institute, 'cause they're just trying to be a good a Physics Institute, and their little part that they play turns out overall, to make it harder and harder for small idiosyncratic research programs to flourish, there are people who have tenure or senior people and they can work on their own quirky little ideas.
https://www.preposterousuniverse.com/podcast/2023/07/31/245-...