Comment by bdunn | Hacker News Reader

Comment by bdunn | Hacker News Reader

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Patrick, I've recently doubled my pricing across the board. To confirm Ruben's results, no change in trial/paid conversions.

Next step is disconnecting from "usage" (right now, plans are based on # of employees using the software, all plans have the same features) and moving towards plans based on the goals of the business: Do they need reporting? Are they comfortable being a solo freelancer working from Starbucks, or is the customer (or wants to look like) a big agency that needs a lot more flexibility?

This is the exact path I'm taking with my company very soon (I refer to it as persona based pricing, not sure if that's the correct technical term or not).

We've found that increased usage is not what differentiates our users (no one hits the imposed limits on their plans). So we're switching to plans that users should be able to read and immediately identify themselves with (Solo, Consultant, Agency)

Would love to chat with you about your thoughts and results if you're interested.

Absolutely. brennan at planscope.io

I refer to it as persona-based pricing

I hereby declare this to be the correct technical term for it. The guys in marketing may be calling it something else, but I don't think you'll find a more succinct description of the strategy.

    The guys in marketing may be calling it something else...

I have a suspicion the marketing guys might come up with that terminology as well (sorry I couldn't resist a little off topic inside baseball)

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