The writing on your blog and site seems distant to me. I would like to read a short narrative on the problems Mobify addresses, the origins and inspiration of the solution, how the solution was developed and tested and what results have been gained. IMHO This story should include the real people involved including engineers, managers, clients, customers and hockey-stick graphs ( you're in Canada after all... ) This seems like a great initiative. Way to go!

PS Check out item #10 on this list, I think it's what you are missing: http://googlesystem.blogspot.com/2008/03/googles-design-guid...