How many of those users are paid. You can sign up for free without a credit card.
It's cool, for certain use cases. I ended up trying it for a few months before switching to Django.
If you ONLY need to store data behind some authentication, and handle everything else on the frontend, it's great. Once you need to try some serverside logic it gets weird. I'm open to being wrong, but I found firebase phenomenally more polished and easier to work with particularly when you get to firebase functions compared to edge functions.
Self hosting requires magical tricks, it's clearly not a focus for them right now.
I hope they keep the free tier intact. While it's not perfect, if your in a situation where you can spend absolutely no money you can easily use it learning ( or for portfolio piece).