This has been a thing for years in the social media / podcast space. Unalive, bubbling yourself, vitamins, pdf files etc. in lieu of forbidden words because of the holy advertiser money.
Porn?
I've never heard anyone on youtube or on a podcast use terms that referred to the Nazis without directly calling them Nazis, and it hasn't had an effect on their monetization. I wonder what kind of media you're consuming that put you in contact with people who would use euphemisms for this sort of thing?
There's a huge button where you can set a video as being child-friendly or not. I don't understand :P
Edits: Oh and the harmless and fun is the disguise!
All in all I shouldn't be surprised, considering advertising is Google's business.
In that Wii Mario game players could “bubble themselves” to avoid death. And then shake their controller to bring their bubble closer to an active player, who could pop the bubble and turn the “bubbled” player back into an active player. And if all players were “bubbled” then you’d go back to the world selection screen without any player losing a life - you’d only lose any powerups you had.
So is this the correct source for the terminology, or did nobody using it actually play the game, or???