> Am I missing something?
The ability to put fake blue checks on your website isn't the point.
Bluesky (and the web at large) is slowly becoming filled with spam and AI-generated content. Even if you're OK with more spam (not sure why you would be but you do you), why would you be OK with more content generated by non-humans (the vast majority of which attempts to pass as human)? This just makes it harder to find needles of authentic human content in a haystack of slop.
Various levels of verification make it easier to distinguish what's real from not real, for whatever definition of "real" you prefer. Without any such verification, the web just becomes a bigger wasteland.