This is a poor take on what's actually a rich cultural shift towards variety seeking. What's wrong with that? The author could go to a regular cafe and have the regular coffee they want, but some people want trying new things.
Personally (quantity over quality when it comes to coffee), as long as I can still do that and get a hot, caffeinated, sugar-free (in regions where that's the default) beverage, I don't mind.
That seems to be the customer's problem though, not the business owner. The cafe owner has no obligation to stick to the old way of doing things forever. Companies change all the time and if customers aren't happy about it they should move on to other options.
> food or drink?
> why do I need to specify. I've been out all day in the heat. Bring me a few refreshments.
"deep loneliness", "caramel kiss", "essence of isolation", "burning blooms", "memories of early morning Paris", "rise of the Persian kingdom" "the battle of joys", "a millennium of bliss", "sausage party", "kiss of the dune", and my favorite: "call it whatever you want".
Yes, those are [roughly translated] titles in a cafe menu(!?) The point is to "have" a variety of options, not to be overwhelmed by the abundance of choices. I'm just ranting since I feel like I have no choice, other than to have too many choices. I want the simple, generic boring stuff, "too". Isn't the lack of that very "generic" option against variety itself? I'm a potential consumer too, but I'm deprived of my choice since I'm not planning to pay 3x for an unnecessarily weird name.