I imagine that the people who profit off of it enjoy it too, though? So perhaps we have a “hype enjoyers” superset that includes “profiteers” and “suckers”, but then we need “neutrals” or something to describe those who enjoy it without making or losing money. And then from there …

Could also be the second type in denial about themselves too

Exactly, and since it's good to profit, and it's good to have fun, surely it's the smart people who are doing that, and the dumb people who are resisting.

I certainly feel dumb for dismissing crypto as only an effective store of value with some minor improvements over the status quo (and some downsides) without considering the implications.