It always struck me as odd that people get emotionally attached to, and even make sacrifices for, work they do for a company they have no ownership over. It's just weird, but you hear so much of it in the tech industry. At least unionise first.
Just plug in to something you like, do your best, and recognize it for what it is. You should have neither an adversarial nor misrepresented relationship. If you have it, you by definition support it.