Then, good news for aspiring writers: For such a subject and Web site, go for it! Just write some solid, new, meaningful, hopefully useful and insightful, information about the subject. Then attach an appropriate headline, subheading, and first paragraph, and, presto, be confident that you will have done 'good writing' and will reach about as much of your audience as is reasonable. No tricks. No magic. No secrets. No special techniques. Just accumulate, organize, and document the information and, then, publish it on an appropriate Web site with appropriate titles, etc. Then, if I am interested in your subject, you will get my full attention; no more secrets of writing will be required.
Here is a big, huge point about writing now, media now, and the points here: It has finally become fairly clear that the best writing on Web sites now is not from 'writers' or journalists at all! Such 'writers' can polish their craft, work on their technique, etc. all they want and will still lose. What such writers are losing out to are subject matter experts with no particular skills in writing at all. So, for a piece about, say, US-China trade, f'get about a business journalist-writer and, instead, get an expert in US-China trade. Want to know about a new supercar? F'get about the auto 'journalists' and, instead, go to a video at Jay Leno's Web site and watch the chief engineer of the car describe the details.
This lesson has been so well appreciated that many Web 'news' sites are trying to get as much of their content as possible from subject matter experts who are not 'writers', with good lessons or bad, at all.
E.g., want to know about venture capital? Okay, read the business journalists? Usually not! Instead read Hacker News, especially the comments, Fred Wilson's blog AVC.com, etc. Net, the good content is not where writers have learned lessons in writing but where the writers are subject matter experts and know what the heck they are writing about, i.e., have the information.