Google has the data and has the hardware, not to mention software and infrastructure talent. Once this Bismarck turns around and it looks like it is, who can parry it for real? They have internet.zip and all the previous versions as well, they have youtube, email, search, books, traffic, maps and business on it, phones and habits around it, even the OG social network, the usenet. It's a sleeping giant starting to wake up and it's already causing commotion, let's see what it does when it drinks morning coffee.