> “Think it would be interesting to investigate how healthy Snapstreak sessions are for users… If I open Snapchat, take a photo of the ceiling to keep my streak going and don’t engage with the rest of the app, is that the type of behavior we want to encourage? Alternatively, if we find that streaks are addictive or a gateway to already deep engagement with other parts of Snapchat, then it would be something positive for “healthy” long term retention and engagement with the product.”

For I second I thought this employee was talking about what's healthy for the user. Certainly not though; they mean what's healthy for the "user-base". I find very interesting how this sort of language leads to certain employee behaviour. Using the concept of "health" to mean retention and engagement, might overcast thinking about health from a user's perspective— it's similar terminology but very different, and sometimes even opposite, goals.