Web ads are bearable for me most of the time, but I'm dismayed by ads in mobile games my kids play. Unskippable 30 second videos that peddle poorly made F2P games.

I manage to keep them mostly out of it by paying for worthy games and deleting the rest.

However I would in fact happily welcome _some_ ads. Ones that would simply inform me of existence of masterpieces like Tiny Bubbles or Monument Valley rather than peddle anything. This idea of a tiny ad network with curated content comes up in my head often. Sure it won't make any money it would do some good.