Even with privacy off I won't get or keep any personal information just basic usage stats that will help me understand how users are using the application. This is something that I value the ability to do, it should be beneficial to users as I can improve the product so I would prefer not to give it up for free although I do want to offer people the option of not having any data sent back.

Things that I plan to monitor when I have time to set it up include things like frequency of use, number of lists, number of items, maximum depths of lists. Whether it is an iPad or iPhone it is being used on, what the default language is, whether they are using the email features and what items they have purchased.

I will have a persistent ID for each Install so that I can track usage overtime and try to identify if people stop using the app but it won't tie directly to any person or even device that could be identied by any means outside the app.