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Apple's stance at least seems pretty clear cut: The App Store is for apps, the iTunes/iBooks Stores are for content. Content masquerading as an App will not be allowed in the App Store, but the content is welcome in the iTunes store.

I do think they're making a fair distinction between an app that's basically a wrapper around a movie, and an app that allows access to content (eg. http://itunes.apple.com/us/app/5by5-radio/id520847556).

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As a side note, it’s impossible for me (or any other independent video trainer) to register to sell video tutorials directly in the iTunes store as suggested in the rejection statement, as I do not meet the requirements of “5 feature-length movies or documentaries that were released theatrically (or) 100 feature-length movies or documentaries that were either released theatrically or direct to video.”

That's how they control the quality of content. I'm not saying I agree with this, it's just how they've chosen to manage the store and it's why there's a multitude of publishers which will help produce your content and get it into the iTunes Store (eg. http://www.tunecore.com/).

iBookstore is still possible. With the release of iBooks 2, interactive content can be built fairly easily and I believe that most features in OP's apps can be converted to iBooks easily.

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