https://cloud.google.com/load-balancing/docs/url-map-concept...
But the vast majority of users don’t care about URL structure. If a company goes through the effort to change them, it’s because the company expects to benefit somehow.
Yeah, this would definitely block that.
DNS-based (hostname) allowlisting is just starting to hit the market (see: Microsoft's "Zero Trust DNS" [1]) and this would kill that. Even traditional proxy-based access control is neutered by this and the nice thing about that is that it can be done without TLS interception.
If you're left with only path-based rules you're back to TLS interception if you want to control network access.
[1] https://techcommunity.microsoft.com/blog/networkingblog/anno...
Today, hundreds of millions of requests per second can be handled by L4 systems like Google Cloud and Cloudflare. Today traffic to a subdomain is almost certainly being routed through the same infrastructure anyway so there is no benefit to using a subdomain. That's why I describe subdomains as archaic in the context of building a highly available system like Google's.
If you're Google in 2010, maps.google.com is a necessity. If you're Google in 2025, maps.google.com is a choice. Subdomains are great for many reasons but are no longer a necessity for high availability.
>Subdomains are archaic
You presented a bit different argument. Also I disagree - maps.google.com is a fundamentally different service, so why should it share a domain with google.com? The only reason it's not googlemaps.com is because being a subdomain of google.com implies trust.
But I guess it's pretty subjective. Personally I always try to separate services by domain, because it makes sense to me, but maybe had the internet went a different path I would swear path routing makes sense.
Why doesn't Google have DNSSEC.