How I created my first product Video Demo (using only Free-Tier tools)

medium.com

2 points·krzysztofg_12··3 comments

I finally made a product demo video — without spending much or showing my face.

I’m a solo dev. A while ago, I built a Jira Service Desk app that turned into a small side project with a few paying customers. For years, I wanted to make a demo video to help explain what it does, but I kept putting it off. Mostly because I didn’t really know how to start — and I didn’t want to spend hundreds on software.

Last week, I finally did it using free-tier of the following tools: HeyGen for AI avatar, ElevenLabs for voice, CapCut for editing, and the Windows Snipping Tool for screen recording.

If like me, you’re doing everything yourself — building, marketing, support — this setup might save you some time. Happy to share how I did it.

I've been creating product demo videos for more that 10 years. Camtasia is worth the money when in comes to capture. I hate the fact that they have switched to per-year pricing. I still use version from 2021 and it is great.

Yes. It's annoying with the subscription if you need it sporadically. Also, only after producing the video I figured that with the AI Avatar (as well with the TTS voice) I am a bit in a vendor lock situation. Switching to another service would mean losing the character and consistency.

On the other hand maybe just keeping the brand (logos) would be enough if I decide to move to move away from HeyGen for some reason.

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