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Two ways:

Bonuses by juicing revenue numbers

Bigger next job by doing M&A and having really good-looking resume and interview story.

See item #6 here

https://corporatefinanceinstitute.com/resources/valuation/mo...

> Additionally, managers may prefer mergers because empirical evidence suggests that the size of a company and the compensation of managers are correlated.

Yeah, that's where my mind went. Executive and upper management salaries seem to be a function of revenue, not profit.

A lot of compensation works that way, to be honest. First order is that you get a percentage of whatever river of money you sit close to, regardless of effort or skill.

Esp when you are talking about software. Revenue means you have a customer that is locked up. Once you are ready to get profit, reduce costs/jack up prices and profit comes rolling in.

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